Googling Your Name: How to Improve Your Personal Online Reputation
Have you ever typed your name into a search engine? You should take a moment to do that every now and again to get a sense of what's out there about you. Most times, you'll probably find very little......
View ArticleExpert Interview with Shelly Bowen on Web Content Strategy
When it came to creating a method for helping companies develop concrete plans for what they post on their sites, editor and consultant Shelly Bowen remembered something her third-grade teacher taught...
View ArticleExpert Interview with Gini Dietrich on How to Succeed in PR
Plenty of professions come with less-than-savory nicknames. Lawyers are "ambulance chasers." Journalists are "muckrakers." And PR professionals are "spin doctors."Gini Dietrich, founder and CEO of...
View ArticleExpert Interview with Dustin Turin on Your Reputation as a Student
While studying as an undergrad, Dustin Turin found very few outlets for student work -- even when it was high caliber. Student-run journals existed, but their audiences were generally limited and few...
View ArticleMind The Gap: Bridging the Digital Privacy Divide Between Parents and Teens
Parents, does it seem like the social media train has hit high speed? Don’t know where to even start to navigate the ever-changing social itinerary? True, the social media landscape is dynamic, but...
View ArticleGet Onboard the Social Media Train: A Parents’ Guide to New Stations
Parents, we’re sure you are already aware that the social media train has left the station and your teens and tweens are in charge of the itinerary. And when it comes to two of your most precious...
View ArticleGeotagging Isn't Child's Play
It’s rare these days to see a kid without a cell phone (in fact, they start at age 12!) But did you know geotagging often accompanies the photos and videos they upload? That’s alarming news for...
View ArticleTeens, Identity Theft, and How You Can Help
When you were a teen, did you want your entire family listening in on conversations you were having with your peers? Of course not! That’s never been truer than today but now social media makes it...
View ArticleBridge the Social Media Gap That Divides You and Your Teen
Every parent understands that dropping your ten-year-old off to roam a crowded Times Square solo probably isn’t a good idea. But young children these days are doing precisely that – every time they...
View ArticleMinding the Digital Privacy Gap with Teens? Don't Forget Your Parents!
The terrain for navigating teen technology use is rugged, and most 21st century parents have their hands full dealing with digital privacy threats targeting their highly networked teens and tweens....
View ArticleExpert Interview with Joe Kennedy on Networking
Joe Kennedy earned his nickname "The Connector" by talking to people and helping them reach out to others. He's passionate about helping members of his community and because of this feels an obligation...
View ArticleExpert Interview with Ivana Taylor on DIY Marketing
Small business owners can be easily overwhelmed by the prospect of managing day-to-day operations while attempting to grow business at the same time. And too often when it comes to marketing, business...
View ArticleExpert Interview with Ruth Cook on How to Write More Clearly
Ruth Cook is passionate about language and on her blog, Grammar Glitch Central, she catches and corrects common language errors in hopes of helping people learn how to write more clearly.
View ArticleExpert Interview with Steve Cody on How Important A Good Reputation Is
Steve Cody has one major piece of advice for brands hoping to stay reputable in the age of social media and instant communication."Listen. Listen. Listen," he says. "Admit fault when necessary and...
View ArticleExpert Interview with Aaron Schoenberger on How Businesses Can Improve Their...
Aaron Schoenberger fell in love with the Internet at a young age.Instead of doing homework, he'd spend hours tinkering online, which ended up paying off.
View ArticleExpert Interview with Ruby Media Group on How to Use Social Media to...
What should your company be doing on social media to attract potential customers and clients in the New Year?Think visually, says Kris Ruby of PR and social media marketing firm Ruby Media Group.
View ArticleExpert Interview with Kathleen Garvin on Marketing and SEO
For busy small business owners, collecting and analyzing digital data for your website can be so overwhelming that you might decide to put off dealing with it. But Kathleen Garvin of competitors...
View ArticleExpert Interview with Debra Wheatman on Being an Effective Job Seeker
In today's competitive job market, one thing every job seeker must do to stand out is establish and evangelize what you're known for and how you're perceived by the rest of the market, says Debra...
View ArticleExpert Interview with Phillip Davis on Clarifying Your Brand Message
To listen to advertising and marketing expert Phillip Davis tell it, creating the perfect name for a business is an art form, one that he's spent years honing.
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